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How Aurora Converts Your Brand Identity Into Figma Tokens

A clear explanation of how Aurora transforms emotional input into structured Figma tokens — ready for UI, design systems, and production.

Adrian E
5 min read
How Aurora Converts Your Brand Identity Into Figma Tokens

Most brand tools stop at colors and logos. Aurora goes further.
It turns your entire identity — tone, emotion, structure — into tokenized data Figma can understand and reuse.

A brand is only useful when it becomes programmable.
Figma tokens make that possible.


How Aurora Generates Your Figma Tokens

Aurora starts with your emotional profile.
From that profile, it defines:

  • color logic
  • typography roles
  • spacing rhythm
  • radius and motion preferences
  • component behavior
  • hierarchy and contrast rules

Each decision becomes a token — a reusable, machine-readable rule.

This removes guesswork.
It ensures every designer and every AI tool expresses your brand the same way.


What the Token Set Includes

Aurora outputs structured tokens for:

  • Color — functional palettes, semantic colors, and contrast-safe variants
  • Typography — heading roles, body roles, scale, weight, and fallback logic
  • Spacing — consistent increments mapped to your brand’s rhythm
  • Radius — corner logic aligned with your identity’s feel
  • Shadow and Elevation — depth rules based on clarity and focus
  • UI States — hover, active, disabled, and interactive behaviors

It’s not just a palette.
It’s a full system that supports real interfaces.


Why Tokens Matter

Tokens make identity scalable.

They let your brand behave the same way in:

  • Figma
  • code
  • marketing
  • product UI
  • future AI tools

Without tokens, identity collapses into interpretation.
With tokens, identity becomes structure.


How to Use Your Aurora Tokens in Figma

Once your identity is generated:

  1. Open the Figma file
  2. Review the tokens mapped into color styles, text styles, and effects
  3. Connect them to components
  4. Build your UI with consistent, rule-driven decisions

Your design system evolves from guessing to applying.


The Aurora Difference

Aurora doesn’t create assets.
It creates rules — rules that AI, designers, and developers can all follow.

Tokens are the bridge between your brand’s emotion and your product’s interface.

Emotion in. System out.

Written by
Adrian E
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