Question 1

What if I don't like the result?

Accepted Answer

You only pay to unlock the brand you want to use professionally. Generate as many as you like for free.

Question 2

Do I need design experience?

Accepted Answer

No. Aurora guides you through everything. If you can answer simple emotional questions, you can create a system.

Question 3

Is this AI-generated templates?

Accepted Answer

No. Aurora adapts every question based on your previous answers. No two brands are alike.

Question 4

Can I use this commercially?

Accepted Answer

Yes. Full commercial license included when you unlock your brand.

Question 5

How do I use the AI prompts?

Accepted Answer

Every brand includes tone-of-voice templates optimized for ChatGPT, Claude, and Midjourney. Copy them directly into your prompts to keep all AI-generated content on-brand. For example: Instead of 'Write professionally', you'll prompt with 'Write with warmth: 0.85, energy: -0.5, confidence: 0.3' based on your brand's emotional profile.

Question 6

What file formats do I get?

Accepted Answer

When you unlock your brand for $14, you get: JSON (complete brand profile), CSS variables (ready for web development), Tailwind config (for Tailwind CSS users), Figma design tokens (copy-paste into Figma), and PDF brand guidelines (for sharing with teams/clients). Everything you need to implement immediately.

Question 7

How is this different from Looka/Brandmark?

Accepted Answer

Looka and Brandmark focus on logo generation with basic brand kits. Aurora generates complete brand with: Emotional profiling (patent-pending 5D vector), production-ready tokens (Figma, CSS, Tailwind), AI prompt templates for content coherence, WCAG-compliant color systems with math, and complete typography hierarchy. Think: Looka for logos, Aurora for systems.

Question 8

Can I edit the brand after generation?

Accepted Answer

Yes. You can adjust color palettes, font selections, vibe keywords, and emotional intensity. Aurora will regenerate the system based on your changes while maintaining coherence across all elements.

Question 9

How accurate is the emotional profiling?

Accepted Answer

Aurora uses AuroraEmotionProfile, a patent-pending 5-dimensional vector system (SE 2430666-3) that translates brand personality into mathematical precision. Every design decision—from color contrast ratios to typography weight—is backed by structured reasoning, not random generation. This is why Aurora outputs feel coherent rather than generic.

From your brand’s emotional core into a complete identity.

Capture your brand's emotional core in 8 questions.

Your emotions become a brand — instantly.

A complete, production-ready identity.

Generated from emotion.

Frostbitten Creamery

Ember & Thread

IronPeak Systems

Nyke

Starbrew

Tusla

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