Brand Identity
Examples.

Each identity below was created through Aurora's 8-question emotional interview. Your answers create an emotional vector that directly shapes your color palette, typography, and visual language.

Generated from emotion.

Complete brand created from scratch through Aurora's emotional interview.

Frostbitten Creamery brand identity
8 min Figma tokens WCAG AA

Artisan Ice Cream Shop

Frostbitten Creamery

calmberry-forwardcrafted luxury

Frosted cups, warm berry indulgence.

A calm, berry-forward sanctuary where frosted textures meet quiet luxury and handcrafted flavors.

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Ember & Thread brand identity
9 min CSS variables AI prompts

Candle & Textile Studio

Ember & Thread

quiet luxuryslow livingamber-lit

Slow-lit rituals for a quieter home.

A warm, amber-lit identity weaving hand-made textiles and candles into calm, everyday rituals.

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IronPeak Systems brand identity
7 min Tailwind config Token system

Cybersecurity & Infrastructure

IronPeak Systems

precisioncommand-centerenterprise-grade

Unshakable operational control.

A graphite-dark, command-spine identity engineered for precision cybersecurity and guaranteed containment.

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Brand Transformations
Nyke brand identity
10 min Figma ready Brand refresh

Athletic Footwear & Performance Apparel

Nyke

performance-firstboldpreciseinnovativetrustworthy

Engineered for fearless daily movement.

A cool-toned, performance-driven identity built around precision, bold innovation, and globally consistent athletic confidence.

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Starbrew brand identity
8 min Complete system WCAG AAA

Specialty Coffeehouse Chain

Starbrew

warmgroundedcraftedquietly-premium

A quiet corner of warmth in every city.

A warm, earth-toned identity built around belonging, calm light, sensory rituals, and neighborhood familiarity—crafted for a global coffeehouse with a local heart.

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Tusla brand identity
11 min AI ready Full tokens

Electric Vehicles & Clean Energy

Tusla

electric precisionquiet confidencedata-drivenengineering-led

Electric performance, measured in real impact.

A monochrome, matte, and data-led identity expressing sustainable luxury and radical engineering transparency, with electric teal accents guiding attention to real-time measurable impact.

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Ready to create your own?

Start Aurora's 8-question interview and discover your brand's emotional identity.